Privacy policy

The data controller responsible for your personal data is:

Greener Lawn Care
Tiptree, Essex
Contact: contact form

We are an owner-operated lawn care service serving towns across the A12 corridor including Colchester, Witham, Chelmsford, Braintree, Halstead, and Maldon. You can find out more about us on our about page.

Information you provide: When you fill in our quote form, we collect your name, email address, phone number, postcode, service interest, preferred contact method, and any notes you add about your lawn. If you upload photos, we store those too. If you sign up to our waitlist, we collect your postcode and email address.

Information collected automatically: If you accept cookies, Google Analytics 4 collects anonymised data about how you use the site, including pages viewed, time on site, device type, and approximate location. This data is aggregated and cannot identify you personally. If you reject cookies, no analytics data is collected.

Under UK GDPR, we must have a lawful basis for processing your personal data. Here is how we use your data and the legal basis for each:

• Arranging your lawn survey and providing quotes: we use your name, contact details, postcode, and service interest to arrange and carry out your free lawn survey, send a confirmation email, and follow up with a quote. Lawful basis: legitimate interest (providing the service you requested).
• Managing your service: if you become a customer, we use your contact details to manage your lawn care plan. Lawful basis: performance of a contract.
• Waitlist notifications: if you join our waitlist, we use your email and postcode to notify you when we expand to your area. Lawful basis: consent (you can unsubscribe at any time by contacting us).
• Analytics: we use anonymised analytics data to understand how people use the website and improve the experience. Lawful basis: consent (only collected when you accept cookies).
• Advertising conversion tracking: we use Google Ads conversion data to measure the effectiveness of our advertising. Lawful basis: consent (only active when you accept cookies).

We do not sell your data or share it with third parties for marketing purposes.

Your data is processed and stored using the following services:

• Google Sheets: lead data (name, contact details, service interest, postcode)
• Vercel Blob: lawn photos you upload via the quote form
• Resend: email delivery for notification and confirmation emails
• Google Analytics: anonymised website usage data (only when you accept cookies)
• GoCardless: payment processing if you become a customer. GoCardless handles payments directly and we do not store your payment details

All services either operate within the UK/EU or have appropriate data processing agreements in place.

Lead data (your name, contact details, and service interest) is retained for 24 months after last contact, then deleted. Analytics data is retained per Google Analytics 4 defaults (14 months). Photos are retained while relevant to service delivery.

Under UK GDPR, you have the right to:

• Access your data - request a copy of the personal data we hold about you
• Correct inaccuracies - ask us to update any incorrect information
• Request deletion - ask us to delete your personal data
• Restrict processing - ask us to limit how we use your data
• Object to processing - object to our processing of your data where we rely on legitimate interest
• Data portability - request your data in a portable format
• Withdraw consent - where we process data based on your consent (e.g. cookies, waitlist), you can withdraw it at any time. For cookies, use the cookie preferences option in the site footer. For waitlist removal, contact us via the form below.

To exercise any of these rights, use our contact form. We will respond within 30 days.

If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

We use a small number of cookies to remember your preferences and understand how the site is used. For full details on which cookies we set and how to manage them, see our cookie policy.

We use the following third-party services, each of which processes data under their own privacy policies:

• Google Analytics 4 - website usage analytics
• Google Ads - conversion tracking for advertising
• Resend - email delivery
• Vercel - website hosting and file storage
• GoCardless - payment processing

To make a data request or ask a question about how we handle your data, use our contact form. We'll respond personally.